The Importance of Product Demonstration for Your Business

The Importance of Product Demonstration for Your Business

Scarfing down free samples at your local store seems like it’s too good to be true. While it feels like you’re the sole beneficiary of free food, the store also benefits from your curiosities. The importance of product demonstration for your business illustrates how valuable they are in every line of work.

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Why You Should Outsource B2B Customer Account Management

Why You Should Outsource B2B Customer Account Management

Getting clients is enough of a struggle. However, catering to their needs to ensure their lasting happiness can be even more draining. Learn why you should outsource B2B customer account management to improve your business and customer satisfaction.

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SDR vs. BDR: How Are They Similar and Different?

SDR vs. BDR: How Are They Similar and Different?

Each business has multiple departments that give it the steam to keep chugging along. For a sales force, it takes business development representatives (BDR) and sales development representatives (SDR) to help create and manage leads. Learning how SDR and BDR are similar and different could highlight a vital component your office lacks.

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6 Attributes Every Good Account Manager Must Have

6 Attributes Every Good Account Manager Must Have

There is good and bad management across the country, regardless of working conditions. Most of these managers have many things in common. The bad ones stick out like a sore thumb, but the great ones shine like a shooting star. Every good account manager must have these six attributes to lead the charge.

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5 Tips To Keep Your Sales Team Motivated During Summer

5 Tips To Keep Your Sales Team Motivated During Summer

Everyone looks forward to summer because of all the fun outdoor activities. However, one of those fun things usually isn’t making sales calls. Explore these five tips to keep your sales team motivated during summer to start the last quarter with momentum.

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Best Ways To Close Your Sales Quarter Strong

Best Ways To Close Your Sales Quarter Strong

Attempting to achieve lofty goals, whether self-imposed or by your superior, can cause stress in your life, particularly when the quarter is reaching its final days. Learning the best ways to close your sales quarter strong will help alleviate your anxiety, putting you on the road to success.

Focus on What You Can Control

There are 24 hours in a day, so there’s only so much you can do before the clock strikes midnight. Thus, you must focus on things you can control to achieve success. Look at your pipeline and assess each client’s motivation to buy. There’s no point in wasting your time on a customer who is difficult to close when you’re running low on time.

Instead, find your easy sells and get the momentum rolling. Before you know it, all those small sales will add up, and you will finish the quarter with a bang.

Trim Your Client List

While you go through your catalog of clients to find easy sales, you will realize how many of your potential buyers are at a dead end. Trimming your potential customer list is a great way to reset for the upcoming months, allowing you to start fresh with them out of sight and out of mind. Moving a complicated client aside is understandable when they hinder your earning potential.

Improvise When Necessary

Sometimes, the best results come from your improvisational skills rather than a well-thought-out action plan. Overanalyzing things can be a problem for people in any line of work, potentially hurting your ability to do well on the job. If you are too deep inside your head, you’ll begin to stumble through your pitches and lose focus.

While we’re not advising you to “wing it” in those final days, loosening up and shooting from the hip has its advantages. Finding a middle ground between being analytical and free is a good spot if you want to finish the month on a high note.

Ace in the Hole

Some salespeople benefit from having a “break glass in case of an emergency” card they can play. This ace up their sleeve can be a multitude of things, like a call from a higher-up, bringing in someone who specializes in the field, or revealing incentives you haven’t offered yet. Regardless, keeping your cards close to your chest throughout the quarter permits you to use them later when it counts.

Remain Authentic

Even if you are close to your goal, you shouldn’t take shortcuts to get you over the hump. Maintaining professionalism and ethics is far more important than hitting a target. Any shady sales techniques will hurt your reputation, ruining your long-term potential as a salesperson when a client takes their business elsewhere.

Recognizing the best ways to close your sales quarter strong are valuable lessons you should remember all year long. Racket Reps’ SDR servicesoffer a team of people who understand the intricacies of closing a sale and growing your business across the United States.

Racket Reps ensures your sales pipeline is blossoming with solid leads that become regular customers. Please contact us today if you want to find out how our services can push you over the top.

Outbound vs. Inbound Prospecting: What's the Difference?

Outbound vs. Inbound Prospecting: What’s the Difference?

If a company is struggling with sales prospecting, they may have an evaluation of their current practice, concluding that a change is necessary. Assessing the difference between outbound and inbound prospecting gives a business insight into whether their current method is working or if they should shift their focus elsewhere.

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Methods Salespeople Can Use to Get over Rejection

Methods Salespeople Can Use to Get over Rejection

Many salespeople have predetermined approaches for responding to consumers in various scenarios. These specialists also develop the methods salespeople can use to get over rejection, allowing them to move on quickly and focus on their next opportunity.

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Quick Guide to the Importance of Lead Generation

Quick Guide to the Importance of Lead Generation

The purchasing process has evolved over the years.  Marketers must use a variety of strategies to reach consumers. Instead of focusing on acquiring clients via mass advertising or email campaigns, businesses must now understand ways to develop ongoing connections with buyers. This quick guide to the importance of lead generation explains why this type of marketing strategy is so beneficial for all parties.

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Most Effective Strategies To Reach the Decision-Maker

Most Effective Strategies To Reach the Decision-Maker

Finding and acting on a sales lead is exciting for any salesperson. However, it doesn’t do you any good if you talk to the wrong person for that lead. Learning the most effective strategies to reach the decision-maker gives you a roadmap that avoids the dead ends.

Follow the Organizational Hierarchy

Understanding a company’s hierarchy is easier than ever with the internet and social media. Browsing a company’s website and LinkedIn page paints a good picture of who oversees the decision-making. At the very least, you will learn the hurdles you must overcome to reach the person in charge.

If the company is public, it’s a breeze to find the decision-maker by looking at their 10-K filing. Your expert sleuthing skills can find the answers even if it’s a private company. Assuming they are active on LinkedIn, you can sift through the employees and narrow down the decision-maker by answering these two questions:

How Long Have They Worked for the Company?

Restructuring in a company is a regular occurrence. Therefore, a VP approaching their third month on the job may not have the same pull as someone a few rungs below the theoretical ladder who’s been a loyal employee for 15 years.

What Are Their Accolades?

This employee’s credentials illustrate that they have expansive knowledge and experience within their company. Even if they aren’t the final decision-maker, the odds are they advise the decision-maker and their influence matters.

Prepare Your Approach

With a general understanding of how your prospective client operates, you can plan your approach. The two strategies you can employ are top-to-bottom or bottom-to-top.

Top-to-Bottom

For this strategy, you will begin at the top of the organization chart and try to land the big fish from the get-go. You might get lucky and find the decision-maker immediately, proving your sleuthing worked. If you initially strike out, the person you contacted can direct you to the right people.

Regardless of when you reach the decision-maker, you must have your pitch rearing and ready to go. You need to tailor an approach that entices and makes them feel like it’s their lucky day you contacted them. 

You don’t want to seem weak or vague on what you are selling because that’s highly suspicious. Instead, exude confidence and be assertive during your pitch. You should explain how you can improve their business thoroughly. You don’t want them thinking that they’re wasting their time taking this call.

Bottom-to-Top

Bottom-up strategies start from the lower levels of the company so that you may reach those higher up the chain. This may be effective when selling to sales representatives. If you can demonstrate how your product makes the sales representative’s life simpler, you’ll have a legion of reps who go to their superior on your account.

Lower-level sales reps are often more than happy to provide you with the decision-maker’s contact information. Many people opt for this strategy, considering you might run into many roadblocks when you start at the top.

Engage With Their Content

A quick way for someone to notice you is if you engage with their content. Commenting or liking posts on social media allows folks within the company to recognize your name before contacting them. Establishing your credibility beforehand could give you a leg up on the competition. Additionally, learning what a decision-maker enjoys outside of work allows you to develop rapport. Nobody likes to talk strictly about business all day.

Impressing the Gatekeeper

Dana Barrett may not be protecting Zuul in Ghostbusters, but you still must schmooze the gatekeeper at a company if you want to get anywhere. View the gatekeeper as an ally instead of a foe. Typically, the gatekeeper is a pleasant person who is doing their job keeping solicitors at bay.

If you come off as cold and rude, the gatekeeper will undoubtedly cut you off by hanging up the phone. Hence, be personable, warm, and calm when speaking with them. Additionally, prepare to answer any questions they may throw your way. Stumbling over your words regarding why you are calling is a quick way to kill a sale.

Make Voicemails Count

One of three things will happen after leaving a voicemail: they ignore it, they delete it without listening, or they respond. It’s crucial to avoid the first two resolutions, and instead hope they call back.

For many, getting the voicemail stops them dead in their tracks. You were hoping and expecting them to answer the phone, but an elite salesperson sees the voicemail as another opportunity to pitch their product.

One positive component of a voicemail is that you can talk uninterrupted. No one can interject your spiel by asking a question, throwing you off your game. Once you begin your message, you’ll want to state your name, company, and reason for the call. Keep in mind that if the recipient senses you are trying to sell something, they will delete the message before listening to the rest of it.

That’s why it’s imperative to make a point of contact prior to calling. You now have a reference point for the reason why you’re calling. Address them first before introducing yourself. Here is a simple script to follow:

“Good morning, (their name). I am (your name), and I was hoping to speak with you today about (what the purpose of your call is). Please call me back at (your number) at your convenience. The best time to reach me is (your availability). I look forward to hearing from you, and I hope you have a wonderful day.”

Winners Give Extra Effort

At times, B2B selling feels like a calculated profession. It’s easy to look at the name of the company you are calling rather than the person making the decision. Going the extra mile shows prospects you are willing to do whatever you can to help, making it easier for them to give you a “yes.” A decision-maker hears several pitches every day, so you can stand out from the crowd by emphasizing sincerity.

Know When To Call It Quits

If you’ve completed every step of the way and are still on a one-way road to a dead end, it makes logical sense to throw in the towel. Knowing the right time to quit is a valuable lesson in sales.

There are only so many hours in a day, and wasting multiple on your white whale is counterintuitive. Every person or company has its breaking point, so you can generally close shop after seven attempts. Although you are moving on without the sale, you may realize what works well and what doesn’t along the way, preparing you for your next catch.

Comprehending the most effective strategies to reach the decision-maker will bring your sales game to the next level. Racket Reps’ outsourced SDR services are full of next-level sales professionals that can push your company in the right direction. We have demonstrated our expertise for over three decades with a 70 percent faster sales growth and 40 percent increase in close sales. Contact us today for the best sales professionals for your company.

Most Effective Strategies To Reach the Decision-Maker